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Unibet Review: Somewhat Underrated Bookie with Great Potential

UnibetBeing a part of the gambling and sports betting industry for over two decades, Unibet is one of the best-known names in the world of bookmaking, although they don’t always get the full credit they deserve. The company has always been on par with most other bookies out there in almost every relevant field, but it is often found outside of the scope of UK punters.

In this Unibet review, we’ll take a deep and detailed look into what this bookmaker has to offer in terms of odds, betting markets, bonuses, customer support and much more. We’ll try to explain what it is that makes Unibet a viable choice for many players even in today’s very competitive climate. At the same time, we’ll highlight any shortcomings discovered during our Unibet test, so as to provide the readers with a comprehensive, useful, and insightful analysis of this bookmaker.

Unibet Highlights

  • 20+ years of experience in the industry
  • Wide selection of markets
  • Solid odds across the board
  • Nice second chance bonus
  • Top mobile betting solution

Go now to Unibet

Tested Categories in the Overview:

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98.2 of 100 Points

Betting Selection: All the Markets You Could Possibly Need 10 of 10

Unibet Betting Offer in Top 10 Provider Comparison
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

Unibet hasn’t come to be one of the leading bookies for no reason. They know what it is that punters want and make sure to provide it. This is especially true when it comes to their betting selection that is as good as you’ll find with any other top bookmaker out there.

In total, there are more than 30 different choices to bet on, covering all the major sports as well as many somewhat obscure competitions. With this approach, Unibet manages to cover a very wide base of punter, offering something for everyone.

Unibet review

Unibet is one of the oldest and most established companies in the online gambling industry

It goes without saying that the bookie’s selection of football betting options is very strong, seeing the UK and Europe in general are their primary target markets. From the major leagues, cups, and competitions to numerous local leagues from Europe, South America, and Asia, there is hardly a football league not offered at Unibet.

Of course, this is just a fraction of the overall offer. Alongside popular choices such as tennis, golf, basketball, and horse racing, the bookmaker also covers numerous niche sports such as darts, snooker, chess, Gaelic sports, and more. Punters at Unibet will also find they’re able to place wagers on various eSports competitions as well as current political events.

Unibet Review Betting Odds: Hanging in with the Best in Business 9 of 10

Unibet Betting Odds in Top 10 Provider Comparison
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    9 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    9 / 10
  • 888sport Review: Bookmaker with Years of Experience
    9 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    9 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    9 / 10
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    9 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    9 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    9 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    9 / 10

Betting odds are usually one of those points where bookies struggle to keep up with the competition for various reasons. However, during our Unibet review, we discovered that this bookmaker holds its own very well even when compared with some of the absolute top picks.

This is particularly true for Unibet football odds. When it comes to major European leagues, you’ll find very good odds for various matches at Unibet, usually similar and occasionally better than what’s offered by others like William Hill or Betway, for example. For smaller leagues, especially Nordic ones, you’ll often find by far the best odds at Unibet, so if that’s where your interest is, Unibet is definitely worth checking out.

However, the bookie does lag slightly behind some others in terms of other sports such as basketball, for example, where you’ll often get worse odds than elsewhere. This kind of balances things a little bit and it isn’t that uncommon as most bookies will cover their margins somewhere. All in all, betting odds at Unibet are pretty standard and will be just right for most punters out there.

Betting Limits: Experienced Bettors Often Limited 10 of 10

Unibet Betting Limits in Top 10 Provider Comparison
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    10 / 10
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    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
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    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

In terms of betting limits, Unibet falls in line with other leading bookies out there, as in they don’t really limit the bets punters can place. However, while this is true for major sports and events, Unibet has been known to limit the maximum bets for some more obscure events, explaining it by wanting to protect the site from being exploited. We’ve found some of these events with fairly low betting caps during our Unibet test.

Also, there have been quite a few reports about bettors being limited at random, due to winning too much or for some other undisclosed reasons. It does seem this bookie is on a bit more aggressive side when it comes to limiting maximum bets, which doesn’t always go over well with the players.

Unibet test

While Unibet offers a wide range of betting markets, experienced bettors might sometimes get limited

In reality, though, Unibet isn’t very likely to limit any casual punters, so those facing the limits are usually more serious, experienced bettors, who know how to work the system and give themselves the best odds. While there is absolutely nothing wrong with that, it is hardly a surprise that the bookie is on the lookout for such practices and tries its best to protect the business.

Bonus Offer: Get a Second Try with Your First Bet 9.2 of 10

Unibet Bonus Offer in Top 10 Provider Comparison
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    9.2 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    9.8 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    9.7 / 10
  • 888sport Review: Bookmaker with Years of Experience
    9.6 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    9.5 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    9.4 / 10
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    9.3 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    9.1 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    9 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    8.9 / 10

New customers are in line for a nice Unibet bonus worth £25 following their first bet. Of course, make sure to check relevant terms and conditions to find out everything you need to know about this offer. We will briefly explain it here as well, to give you an idea of what the bonus is all about.

This particular offer will only trigger if you make your first bet at Unibet and lose with it. The bookie will refund 100% of your first bet up to the maximum of £25 and the refund will be issued in a form of extra bet. This means you won’t be able to immediately cash out these funds but you will have to play with them and meet the wagering requirements.

Unibet bonus

New customers are in line for a Unibet bonus worth £25 following their first bet

Wagering requirements for Unibet £25 extra bet are three times the bonus (3x), so if you get the full refund, you’ll need to place a total of £75 worth of bets. The minimum odds a bet has to feature in order to qualify for the turnover are 1.4.

The welcome offer described in this Unibet bookmaker review represents a nice safety net for those just starting their journey with this bookie. When compared to some other top bonuses out there, this one might be a bit harder to clear, but the wagering is certainly achievable.

Website & Design: Nice features and great look 10 of 10

Unibet Website in Top 10 Provider Comparison
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    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10

Unibet features a nicely designed betting platform, done in the combination of black, white, and their trademark green colour. As one would expect from a bookmaker of Unibet’s reputation, the site is very intuitive and player-friendly, with everything conveniently placed for the maximum ease of navigation.

The main menu at the top will let you quickly switch between the standard fixtures and the live betting section. The left-hand menu lets you navigate between different sports on offer for both sections. Once you click a particular sport and the subsection (league, competition, etc.), the centre of the screen will show different pairings available for you to bet on.

Unibet bookmaker review

Unibet provides a very nice user interface that makes it easy to place your bets

The betting slip is formed automatically for you as soon as you click the first bet. The betting slip will open in a mini-window of its own, and it can be minimized to make the browsing through the offer easier. Once you’re done making your selections, you can easily review the slip and remove any games you don’t feel belong there or clear the entire slip if you feel like it. Once you’re ready to bet, simply enter the amount you want to stake and you can submit your bet with a single click.

Unibet Customer Service: Decent but Somewhat Slow 10 of 10

Unibet Support in Top 10 Provider Comparison
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    10 / 10
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    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

One area that is part of every bookmaker review is their customer service and it was no different with this Unibet review. Being one of the leading companies out there, we expected the top-notch service from the Unibet customer department, but they didn’t quite live up to our expectations.

This isn’t to say that punters don’t have ample options to reach out to the Unibet customer service for any questions, comments, or concerns, because they do. The bookie features live chat, email, and telephone support, alongside an extensive FAQ section, so all areas are covered quite well.

However, one bit where the bookie could certainly do better is the response time, which can be somewhat longer than what you’re used to with top bookmakers. Whether it is because the customer support department is understaffed or for some other reason, there are sometime unusually long waits to get the response, even when using the live chat facility.

Once you do make contact, the support agents will usually be friendly and quite helpful, so it’s not like Unibet doesn’t care about its customers. However, they need to do something to make things move along a bit faster to really set themselves with the leading operators out there.

Payment Methods: Good Selection with Room for Some Improvements 10 of 10

Unibet Payment Methods in Top 10 Provider Comparison
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    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

Our Unibet test discovered that their banking department is pretty good and fairly in line with other big bookies, but there are some options missing that we’d like to see included to make things more appealing and convenient for the players.

The bookie does cover all the major methods, though, such as Visa and MasterCard, e-wallets like Skrill and NETELLER, and UK customers can also use PayPal to deposit and withdraw. In addition to these, Unibet also allows bank transfers.

Players are usually very interested in the withdrawal times of the bookie they choose to play with, so we tested this as well during our Unibet sportsbook review. The results were more than satisfying, as e-wallet cashouts were usually processed within just a few hours. Other methods like credit cards and bank transfers take a bit longer (a few days, usually), but you can rest assured they’ll arrive in the shortest time possible.

As one of the more reliable and reputable bookies out there, Unibet makes sure punters are kept happy and their withdrawals are processed promptly. As long as your account is fully verified and in good standing, you’ll never experience any problems.

Security and Licensing: Company with Two Decades of Experience 10 of 10

Unibet Security & Licensing in Top 10 Provider Comparison
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
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    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

One thing that you can pretty much count with when it comes to Unibet is their pristine reputation. The company has been in business for over two decades and their parent company has recently changed its name to Kindred Group to better reflect their attitude towards players.

Unibet is licensed and regulated by the Malta Gambling Commission and the UK Gambling Commission, two of the most respect bodies in the world of online gambling, clearly indicating the bookie is literally on the move. Furthermore, their RNG games (casino, poker, etc.) are independently verified by eCogra, which further confirms this is a serious and reputable site that means business.

As for the protection of the user information, our Unibet test has confirmed the site uses the latest encryption technology provided and verified by Trustwave. Using 128 and 256-bit encryption, the site provides the best possible measures to ensure the protection of their customers’ sensitive data, such as credit card information. Their Intrusion Detection System also runs around the clock, looking out for any unusual activities.

All in all, in terms of security, this bookmaker really ticks all the relevant boxes and there is nothing you as a player need to worry about in this department, provided you take measures to protect your information on your side.

App and Mobile Solution: Top Choices for All Users 10 of 10

Unibet Mobile in Top 10 Provider Comparison
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    10 / 10
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    10 / 10
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    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
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    10 / 10

Following the modern trends, Unibet makes sure to cover the needs of all the different customers out there. This means ensuring a quality and reliable mobile product for everyone who enjoys betting on the go. With Unibet, this is as easy as it comes, as the bookie provides several alternatives for handheld device owners.

First of all, their site has been fully optimized for mobile use, which means you can easily access everything on the site from a range of mobile devices regardless of the operating system they run on. The mobile version of the Unibet website offers pretty much everything you’ll find on the desktop version, from the betting offering to deposits, withdrawals, and the customer support.

Then, there are separate mobile apps for Android and iOS users. Those who prefer to have their favourite betting platform just a click away can easily download and install the Unibet mobile app on their device. The Unibet app is definitely among the best ones out there as it is quick, highly functional, and quite user-friendly.

Overall, mobile bettors will have no problems whatsoever with Unibet, as they have all the options they can possibly think of at their disposal.

Additional Offers: Quality Casino & Cool Poker Room 10 of 10

Unibet Additional Offers in Top 10 Provider Comparison
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
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    10 / 10

When it comes to extras offered by Unibet, the site really has a lot to show. First of all, there is a quality online casino with a truly versatile and quality offer. Unibet casino features slots and table games by many leading providers such as NetEnt, Microgaming, Thunderkick, Big Time Gaming, and many more.

One thing more experienced players will quickly notice is the fact the casino doesn’t have a huge number of slots. Rather, they focus on providing the top titles from different providers, giving players the games that are really popular instead of burdening them with hundreds of titles they have to go through. Some may dislike this approach as it is a bit limiting, but the casino portfolio is still quite extensive.

Unibet review

Unibet Casino has some of the most popular and exciting titles out there

Unibet also features an online poker room that’s unlike anything you’ll find out there. Before, Unibet Poker used to be a part of the Microgaming Network, but a few years ago they decided to go solo and completely revamped their poker client. These days, their poker software is focused on recreational players and offering them a relaxing way to enjoy their time at the tables. This may not be optimal for the serious poker players, but Unibet Poker these days is more of an additional offer for their casino and sportsbook customers.

Conclusion: A Bookie Well Worth Checking Out 98.2 of 100

When all the good and the bad from this Unibet review is added together, we come up with a bookmaker that’s well worth its salt. While there are some segments where improvements wouldn’t go amiss, Unibet is overall a pretty good and quality bookie that offers fairly competitive odds, extensive selection of betting markets, and the website that makes placing your bets as simple as it gets.

For anyone looking for an alternative for bookmakers that currently claim the top few spots in the industry, Unibet is worth checking out. Properly licensed, with an extensive experience in the industry, and always doing their part to protect their customers, this bookie sends a serious and professional message to all the punters out there. It may not be the best bookmaker in every possible aspect, but the overall rating certainly makes it well above the average

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